The Australian Competition & Consumer Commission (ACCC) has written an excellent article about organic claims which will help you to better understand what’s happening in the organic industry. A strong comprehension of the facts makes it easier for you to identify what really is natural and organic, and why it’s important to carefully read labels and not take them at face value. Included in the article is valuable information for Australians about their consumer rights, and how to report misleading and false organic claims. [Read more...]
Greenwashing and “Organic Cheater” Brands Exposed
June 4, 2010 By Leave a Comment
Finally! Greenwashing and ‘Organic Cheater Brands’ are starting to get their well-deserved comeuppance. Many companies desiring to cash in on the growing organic market have unethically made claims and even developed skin and body care products with the desire to mislead well-meaning, health conscious consumers.
Greenwashing takes place when a company advertises a product such as body wash or moisturizer as being organic and it may contain only 1-2% organic ingredients, if that. [Read more...]
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